Climate Change News: Assessing the Awareness of Farmers in Nangarhar Province, Afghanistan
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Abstract
This research investigates the current state of climate change news awareness among Afghan farmers in Nangarhar province of Afghanistan, with a focus on identifying factors that contribute to or hinder this awareness. Utilizing in-depth interviews due to the qualitative nature of the study and the prevalent illiteracy among Afghan farmers, the research employs purposive sampling to ensure diverse representation. Findings reveal that radio and personal experiences are primary sources of climate change news awareness, with no specific channel dedicated to this purpose. Age and education emerged as significant factors influencing awareness levels, emphasizing the role of education as fundamental. Language and communication skills were identified as serious and important factor, in climate change news awareness. Socio-economic background was acknowledged by 86.6% of farmers as contributing to better awareness. Limitations in media networks, including misuse, lack of information, and unfamiliarity, were identified as hindrances. Face-to-face awareness was preferred over media-based methods, highlighting the importance of personal interactions in effectively delivering climate change messages. The research contributes to existing literature, emphasizing the need for context-specific, culturally sensitive communication strategies to enhance climate change news awareness among Afghan farmers. The findings provide valuable insights for designing targeted awareness campaigns tailored to the specific needs of this demographic, combining traditional communication channels, demographic nuances, and inclusive strategies to build resilience against climate change challenges.
Keywords
Afghan, farmers, Climate, change, Communication, Public, awareness, Mass, media##plugins.themes.academic_pro.article.details##
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