Different Varieties and Sources of Apples Marketed in Bangalore City

Abstract

Fruits are essential components of the human diet. India is engaged in the importation of various kinds of fruits sourced from diverse regions throughout the globe. The purpose of this research was to record the sources and various kinds of imported fruits that are accessible in the market. Additionally, the study aimed to analyses consumer preferences for imported fruits and examines the variables that influence the consumption of these fruits. The research was carried out in the city of Bengaluru, with a sample size of 60 participants. The survey revealed that China emerged as the primary recipient of fruit imports to India in the fiscal year 2016-17. The apple had the greatest level of customer preference, with a mean score of 82.33, while the pomegranate trailed closely behind with a mean score of 69. Approximately 41.67% of customers exhibit a preference for purchasing from established and reputable brands, while 36.67% express a willingness to consider any brand. A majority of customers (58.33%) opted to buy imported fruits via contemporary retail formats, although wholesalers accounted for a significant proportion (30%) of such purchases. The results of the survey indicate that a significant majority (81.67%) of customers in Bengaluru city have expressed that aspects such as health, flavor, and quality play a crucial role in their decision to buy imported fruits. The state Agricultural universities, together with Horticultural universities and Horticulture departments, should priorities efforts to enhance the quality, taste, color, and shelf life of local fruits. This is necessary to effectively compete with imported fruits and decrease reliance on them.