An Analysis of Consumers Preference for Apples in Bangalore City


Fahimullah Taeeb
Mohammad Rahim Rahimi
Ahmad Shah Qadari
Zabihullah Bahar


Human diets need fruits. India imports several fruits from throughout the globe. The research documented the source and varieties of imported fruits available in the market, analysed customer choice, and assessed variables affecting consumption. The Bengaluru research had 60 participants. The survey found that India imports the most fruits from China in 2016-17. Most customers chose apple (82.33), followed by pomegranate (69). Nearly 41.67% of customers choose trustworthy brands, while 36.67% are fine with any brand. Most customers (58.33%) bought imported fruits via contemporary retail, followed by wholesalers (30%). In Bengaluru, 81.67% of buyers said health, flavor, and quality influenced their purchase of imported fruits. To lessen dependency on imported fruits, state agricultural colleges, especially horticultural universities and departments, must enhance local fruit quality, taste, and color to compete with imported fruits. 


Apples, Consumer Preference, Consumption, Garrett`s ranking


How to Cite
Taeeb, F., Rahimi, M. R., Qadari, A. S., & Bahar, Z. (2023). An Analysis of Consumers Preference for Apples in Bangalore City. NUIJB, 2(04), 152–159. Retrieved from


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