Milk Consumption and its Determinants - An In-depth Study in the Context of Kunduz City

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Published Dec 30, 2024
https://doi.org/10.70436/nuijb.v3i03.341
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Vol. 3 No. 03 (2024): September

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Rashid Rasoli Sebghatullah
Kunduz University
Abdul Kafil Bedar
Kunduz University
Abdul Baqi Rostae
Kunduz University
Fahimullah Taeeb
Nangarhar University
Abdul Sami Mawlawizada
Balkh University

Abstract

This study has been launched to identify the factors influencing milk consumption in Kunduz City. Related data were collected from 335 samples by questionnaire using convenience sampling. Various statistical methods have been used to consider the goals, such as multiple linear regression, one-sample t-test, frequency, and percentage. The results of the analysis of factors affecting milk consumption showed that children under 10 years old, the number of family members with income, the number of family members, having sports activities, an educational level above a bachelor's degree, and age are important factors on the consumption of fresh milk in Kunduz city. Knowing the factors affecting milk consumption will help producers adjust their marketing activities according to their needs and desires by understanding and familiarizing themselves with consumers and customers. In addition, to produce proper and sustainable milk products, dairy companies need to solve the obstacles and infrastructure challenges in their way with the help of responsible institutions.

Keywords

Consumption, Consumer preference, Dairy products, Kunduz city, Milk consumption

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Author Biographies

Rashid Rasoli Sebghatullah, Kunduz University

Dpartment of Agribusiness Management, Faculty of Agriculture, Kunduz University, Kunduz, Afghanistan

Abdul Kafil Bedar, Kunduz University

Dpartment of Agribusiness Management, Faculty of Agriculture, Kunduz University, Kunduz, Afghanistan

Abdul Baqi Rostae, Kunduz University

Department of Plant Protection, Faculty of Agriculture, Kunduz University, Kunduz, Afghanistan

Fahimullah Taeeb, Nangarhar University

Department Agribusiness Management, Faculty of Agriculture, Nangarhar University, Nangarhar, Afghanistan

Abdul Sami Mawlawizada, Balkh University

Department Agribusiness Management, Faculty of Agriculture, Balkh University, Balkh, Afghanistan

How to Cite
Sebghatullah, R. R., Bedar, A. K., Rostae, A. B., Taeeb, F., & Mawlawizada, A. S. (2024). Milk Consumption and its Determinants - An In-depth Study in the Context of Kunduz City. Nangarhar University International Journal of Biosciences, 3(03), 47–57. https://doi.org/10.70436/nuijb.v3i03.341

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